Food & Life – Redesign
Client: GHM | Gesellschaft für Handwerksmessen
Project: Visual Redesign for FOOD & LIFE
Involvement: Concept, Art Direction and Copywriting
Initial launch: 2023 – ongoing collaboration
For the FOOD & LIFE fair in Munich, I developed a bold and appetizing redesign that defined the visual communication across all channels. The concept puts food center stage – framed by a signature yellow border and enhanced with a vivid 3D effect that makes the juicy dishes feel almost touchable. This visual language was applied consistently across the entire campaign: from social media and online banners to posters, billboards, print ads, and video screens in public spaces. Each motif highlights a distinct culinary theme – sparking curiosity and appetite in the lead-up to the event.
